The BrandLab is a movement to transform an entire industry. The nonprofit organization’s vision is to create a marketing industry that thrives with the insights and creativity of people with various ethnic and socioeconomic backgrounds. They introduce, guide, and prepare diverse students for viable and impactful careers in the creative world of communication. In the past four years, The BrandLab increased the number of BIPOC (Black, Indigenous, and People of Color) advertising agency employees in the Twin Cities from 6% to 10%. But there is still work to be done, not only in our city, but in other marketing and advertising hubs like Kansas City, Seattle, and Atlanta.